Posted on February 16, 2011 08:25:27 PM
ROCKWELL LAND Corp. has sold out 90% of units in its six-tower residential project The Grove in Pasig, as it aims to strengthen its position in a new market segment.
The 5.3-hectare venture will form a skyline by 2012, creating a new Rockwell community apart from its flagship development in Makati.
The Grove is aimed at emerging entrepreneurs and professionals, “those who are up and coming in their respective fields, wanting to move out of their parents’ homes or looking for a safe and secure place to start a family,” Vienn C. Tionglico, marketing manager of Rockwell Land, told BusinessWorld.
“These are also the first-time investors. Buyers of The Grove by Rockwell believe in placing their hard-earned money in a worthwhile venture, and what better way [of] doing this than investing in their first home,” she added.
The project has studio units (31-42 square meters or sq. m.), one-bedroom units (65-68 sq. m.), two-bedroom units (73-110 sq.
m.), and three-bedroom units (97-130 sq. m.). The price is P80,000-P90,000 per sq. m.
The Grove, which is close to the Makati and Ortigas business districts, will have “top-of-the-line” amenities such as a gym, multi-purpose courts, dance studios, a day care center, and game rooms. It will also have a pool deck, which opens up to 40-meter lounge and lap pools, Ms. Tionglico added.
A 100-year cycle flood study was used by engineers and architects to safeguard the project from torrential rains and flooding, she added.
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